I am a social impact & communications strategist. Trained in Applied Ethics and committed to critical thinking, I focus my impact in communication, ethics & strategy with the goal to enable social & planetary justice.
Rebel Group
2021
NewTechKids
2020
“No change without a Rebel.” Rebels work on issues that affect all our futures, from sustainability, transportation and urban development to healthcare and the social sector. We make an impact, not only in advice, but also as investors. At Rebel, I am the Global Brand Strategy Lead, helping manage communications and strategy across 20+ ventures globally. Rebels are effectively hippies in finance. Curious what that looks like? Me too.
In social justice, my passion area is digital citizenship and children’s online safety. Together with NewTechKids, we have co-created lessons that generate critical thinking around ethics in technology. These lessons are designed for primary school students, and revolve around key ethical frameworks, translated as understandable to the minds of the future.
Boomerang Agency
2015 – 2021
I had a twofold role at Boomerang: ESG developer and communications strategist.
ESG
With an exceptional team, we developed an ESG plan called Boomerang for Better that is working towards stakeholder capitalism. Looking to apply local goals via Amsterdam's Doughnut Model; to global goals: the UN Development Goals. We developed this across three key pillars: People, Environment & Responsible Digital Communications. This results in actionable activities that respect planetary and social boundaries, while recognising economic intersectionality.
Communications Strategist
Next to this, as a strategist and with great colleagues, we help clients speak about important social topics that try to contribute towards meaningful change. The WATCH ME series for Prime Video is an excellent example of the work our team did in leveraging a huge platform to help bring to light the visibility issue of the LGBTQ community in the Netherlands. We spoke with Andrew Sylveste, Loiza Lamers and Mandy Woelkens.
Boomerang Talks
Boomerang Talks is an initiative set up by myself and colleague Mafalda Haugsand for the Boomerang community and beyond. With this series we hope to merge learning and entertainment in order to make discussion accessible to all. We talk about societal issues covering topics like the environment, diversity, fake news and mental health. You can see our latest edition below on mental health called: “Is work the new religion?”, where we speak with entrepreneurs, happiness experts and even a Buddhist monk!
Masters in Applied Ethics
2019–2021
Moral problems occur in all areas of life: professional, personal, political. Should banks impose strict criteria on clients to promote corporate social responsibility? How to allocate fairly the benefits and burdens of climate change policy options? Is it ethical for us to use biological enhancement technologies to make ourselves, in some respect, better? For what purpose is the use of big data morally permissible?
Such problems require careful reflection on the facts – but also on our basic moral values. Ethics are the rules of moral values that guide decision making by groups and individuals. They are a person’s fundamental orientation towards life – what he or she sees as right and wrong. Behaving ethically can contribute to the success in society, all the way to an organization and personal relationships.
Ethics requires people’s proper relations with one another, how should people treat others? What responsibility should they feel for others? Ethics helps us orient these answers.
My focus across all this experience funnels towards a prominent interest in one of the most overlooked minorities in our society: children.
In order to speak to this issue, I orient my ethical practice around Amartya Sen’s ‘capability approach’, children’s digital literacy and well-being, all of which is a fairly scarce subject in global justice literature.
Empowering children benefits not only themselves, but those around us. This is because children are some of the most wise agents in our society, and have perspectives that adult mindsets can only dream to typify.
And I do some writing.
I have written for Designboom, Frame Magazine (see right) and The Center for Compassion and Altruism Research and Education of Stanford University published my piece on personal boundaries.